- Many articles about diverse topics on a particular field
- Advisories
- Answers to questions sent by readers
- Advertisements of different products
- Games, puzzles, joke etc
Why do people read magazines?
- To keep them up to date with current affairs
- To enhance their knowledge on many topics
- To entertain themselves
- To find answers to their questions
- To unknowingly get exposed to various ads offering wonderful products and services.
So the same rule goes with e-zines also. You definitely should keep the above points in mind while creating your own e-zine. You can stuff your e-zines with current market trends about your product, useful articles and obviously advertisements. It is an excellent way to market affiliate products but marketing should be contextual. You definitely need a healthy opt-in list of emails to profit from this way of marketing.
Newsletters are tiny forms of newspapers. What do you generally find in a newspaper?
- News
- Editorial articles on various topics
- Advertisements
So the same thing should be followed for a newsletter also. You should give some news and happenings in your particular field and tell about advancements and new product releases. You should provide some related articles and incorporate contextual advertisements either of your own product or affiliate products. You should also inform the readers about what new things you have added recently in your website or blog.
Remember one thing. Don’t give away everything in your e-zine or newsletter. Always retain most interesting things for your blog or website so that there is always a urge within the readers to go back to your blog or website.
